Mercer LLC (Global HR & Consulting firm)

Creative Director / UX / Digital Product Designer
June 2000 - June 2025

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• Led UX strategy and product design across enterprise web and ecommerce platforms for a global B2B audience.

• Owned the full UX process — research, information architecture, prototyping, usability testing, and implementation — for large, governance-driven digital systems.

• Partnered with product leadership, marketing, engineering, and executives to turn business and regulatory requirements into experiences people could actually use.

• Led accessibility strategy across ecommerce properties: ran audits, drove WCAG remediation, and built reusable HTML/CSS patterns and documentation so inclusive design could scale across teams.

• Built and evolved enterprise design systems and component libraries to keep the product visually consistent and speed up launch timelines.

• Redesigned transactional workflows and self-service tools to reduce confusion and cut down on support volume across high-traffic properties.

• Partnered with marketing and analytics teams to critically evaluate Google Analytics and heatmap data, separating statistically meaningful patterns from noise to guide — or push back on — proposed design changes.

 

Craven Design Studio

Principal UX / Digital Design Consultant

Present

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• Provide UX strategy and design leadership for enterprise and service-based clients, building accessible systems that fit their goals and their users’ needs.

• Lead workflow redesign, information architecture, and stakeholder alignment to simplify complicated user journeys.

• Handle end-to-end UX work, from discovery through implementation support.
   

Animal Rescue Organization – Continuing, Long-Term Engagement

• Designed adoption, volunteer, and donor experiences for an emotionally sensitive, care-focused environment.

• Redesigned intake and application workflows to reduce friction for volunteers and adopters.

• Balanced empathetic storytelling with structured UX to build trust and keep people engaged.

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Paul Schultz Advertising

Art Director

December 1998 - May 2000

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• Led brand architecture and campaign strategy for complex client accounts.

• Directed multi-channel initiatives across web and digital platforms, keeping messaging consistent across touchpoints.

• Ran executive presentations and stakeholder workshops to pitch design strategy and win buy-in.

• Used audience research and journey mapping to shape campaign and brand systems.

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Sci-Fi Channel / USA Networks
Art Director

January 1994 - August 1998

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• Contributed to broadcast and digital visual storytelling in a fast-paced production environment.

• Worked with producers and creative leadership to turn narrative concepts into visuals.

• Built skills in visual hierarchy, pacing, and emotional storytelling — skills I carried into UX work later on.

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