Mercer LLC (Global HR & Consulting firm)

UX / Creative Director
June 2000 - June 2025

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• Led end-to-end design for high-traffic ecommerce and enterprise web properties including imercer.com and shop.mercer.com.

• Directed the full design lifecycle: user research, concept development, usability testing, wireframing, prototyping, visual design, and implementation support. 

• Partnered with product owners, business stakeholders, and marketing teams to translate requirements into systematic, user-centered design solutions. 

• Gained deep user insight through usability testing, heatmap analytics, and live session observation, using personas to uncover and define pain points.

• Brought the brand to life across every touchpoint by creating design systems, pattern libraries, and reusable code snippets—ensuring visual consistency and accelerating campaign launches. Partnered with teams to deliver co-branded materials that aligned seamlessly with both our brand and partner identities.

• Accessibility:

  • Led accessibility strategy for our ecommerce properties, conducting audits and driving WCAG-compliant remediation across high-traffic digital platforms.

  • Built and documented accessible HTML/CSS patterns and guidelines that aligned brand standards with inclusive design and enabled scalable adoption by designers, developers, and content teams.​

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Paul Schultz Advertising

Art Director

December 1998 - May 2000

Louisville, Kentucky, On-site

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At Paul Schultz Advertising, I produced creative for a diverse portfolio of clients, translating business objectives into compelling brand identities, including logo design, and fully integrated advertising campaigns. Partnered closely with account managers and other non-creative stakeholders to align creative strategy with client goals, timelines, and budgets while maintaining high visual and storytelling standards.

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Directed all phases of campaign execution, including concept development, branding and logo design, storyboarding, client presentations, photography and film shoots, and final asset production. Managed on-set production—overseeing photographers, models, and set builds—and handled image development and post-production to ensure every deliverable met both creative and commercial objectives.

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Sci-Fi Channel / USA Networks
Art Director

January 1994 - August 1998

New York City, NY, On-site

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At the Sci-Fi Channel and USA Networks, I led end-to-end creative development for a diverse range of tv shows, advertising, events, photography, for both print and digital projects. Translating business objectives into compelling experiences and fully integrated advertising campaigns. I managed a creative team of designers and partnered closely with the Creative Director to align creative strategy with business goals, timelines, and budgets while maintaining high visual standards.

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